Advertising & Marketing

If you have a flair for creativity, storytelling and good persuasion skills, AMDT’s ‘Advanced Diploma of Advertising & Marketing’ is designed to develop your advertising and marketing communication skills, with exposure to subjects such as marketing, advertising, public relations (PR), branding, brand management, digital media, social media, advertising photography and art, etc.

What you will learn

Marketing strategy, branding, brand management, account management, consumer behaviour, advertising campaigns, campaign planning, graphic design, art direction, copywriting, media planning, digital media, social media, etc.

Units – Year 1

Art & Design 1
Art & Design 2
Art & Design 3
Drawing and Illustration
Digital Design, Process & Strategy 1
Interactive Web Design
Typography
Stop Motion Animation
Marketing, Brands & Strategy
Consumer Behaviour & Insights

Units – Year 2

Creative Writing
Art Direction
Creative Direction
Advertising Campaigns
Advertising Photography
Digital Marketing
Professional Practice in Art and Design
Final Project

Software + Technologies

Adobe Flash CC, Photoshop CC,  Illustrator CC, InDesign CC, Dreamweaver CC, Fireworks CS6, Bridge CC, HTML5, CSS, jQuery, etc.

YOUR CREATIVE CAREER CHOICES

The innovative advertising industry is always looking out for unconventional thinkers who can become Art Directors, Account Managers, Media Planners, Digital Marketers, Graphic Designers, 2D Artists, Communication Strategists, Public Relations Officers, etc.

Entry Requirements

Option 01: A’Level qualification or equivalent
Option 02: O’Level with AMDT Foundation DiplomaOption 03: O’Level with any recognized Foundation qualification
Option 04: Any recognized Diploma or Level 3 qualification
Option 05: Full-time work experience with portfolio

Award

Year 1 – No award
Year 2 – Advanced Diploma
Year 2 – BTEC HND

Recognition of Prior Learning

Students with recognized diploma or certificate in the relevant field will be given credit exemptions based on past results and portfolio review. Even professionals may join and apply for exemptions with proof of work.

Transfer to UK or Australia

After successful completion students may apply to our recommended list of universities in the UK or Australia to complete their higher studies.

Pearson BTEC HND (formerly Edexcel)

After successful completion students will also be awarded with a ‘BTEC HND‘ UK certification.

Adobe Certifications

Students may additionally (optional) apply to sit for the relevant ‘Adobe Certification’ exams along with the course.

  • UPDATED: May 19, 2017
  • TYPE: Undergraduate
  • DURATION: Two (2) Years
  • INTAKES: January, May, September